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Our Mission |
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To use creative solutions and service excellence
to help our customers strengthen their business performance
and more efficiently reach their customers.
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Atlas DM Pack Description
Each mailing is sent with various coupons in a sealed envelope.
When consumers receive the Atlas DM Pack, they’ll be highly
motivated to open it and view the contents because
they will be curious what is in
the thicker than normal envelope and make sure they’re not
missing any bargains.
A special message
is printed on the outside of the
envelope to provide
greater motivation to open it.
Quick Facts
|
Fact |
Description |
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Insertion Price |
Insertion
Price = Price per Insert x Households |
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Frequency |
Monthly
Mailings (calendar) |
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Coverage |
1 Area Now,
18 Areas Soon |
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Households |
Area One
has 14,000+ households |
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Audience |
Each
household has an average of 3.2 persons* |
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Insert Size |
210 mm x
100 mm, about the size of 1/3 of an A4 page |
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Insert Weight |
Units of
1.75 grams |
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Paper Type |
60 gsm wood
free or art paper recommended |
| * Source: HK SAR Census and Statistics
Dept. 4th Quarter 2002. |
Rate
Card
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Weight |
Price Per
Insert |
Paper Type |
Maximum
Paper Size |
Remarks |
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≤ 1.75
grams |
$0.30 |
60 gsm wood
free art paper |
210 mm x
100 mm |
Single
Sheet |
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1.76 to
3.50 grams |
$0.60 |
60 gsm wood
free art paper |
210 mm x
100 mm |
Single
Sheet or
Folded Size |
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3.51 to
5.25 grams |
$0.80 |
60 gsm wood
free art paper |
210 mm x
100 mm |
Single
Sheet or
Folded Size |
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≥ 5.25
grams |
See Table
Below |
60 gsm wood
free art paper |
210 mm x
100 mm |
Single
Sheet or
Folded Size |
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Specials |
Price |
Paper Type |
Maximum
Paper Size |
Remarks |
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Envelope
Message |
$0.30 |
Determined
by Atlas |
110 mm x
55 mm |
Printing &
Film Output Included |
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Placement
Top Insert |
50% Loading |
Not
Applicable |
210 mm x
100 mm |
First
Insert When User Opens Envelope |
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Exclusive
Message |
200%
Loading |
60 gsm wood
free art paper |
210 mm x
100 mm |
Single or
Folded Prepayment |
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Atlas can handle all printing services for 15% of the price of
the invoices. Print vendors are chosen by Atlas Advertising.
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Insertion Price
Includes
Sending to as many households as specified in the final agreement.
Insertion of all required mail inserts into envelopes. Folding not
included.
Transportation from Atlas Advertising to Post Office.
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Optional Services
Atlas Advertising can handle all printing coordination including:
Printer sourcing
Coordination of pre-press markups and film
Printing and Cutting
Delivery of Final printed matter to Atlas Advertising Offices
Handling Fee: 15% of above invoices. |
Pricing
by Paper & Size
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Paper Type |
100 mm x 210
mm |
200 mm x 210
mm |
300 mm x 210
mm |
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1/3 of A4 |
2/3 of A4 |
1 Full A4 |
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60
gsm wood free |
$0.30 |
$0.60 |
$0.80 |
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70
gsm wood free |
$0.60 |
$0.80 |
$1.00 |
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80
gsm wood free |
$0.60 |
$0.80 |
$1.00 |
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60
gsm art paper |
$0.30 |
$0.60 |
$0.80 |
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95
gsm art paper |
$0.60 |
$0.80 |
$1.00 |
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113
gsm art paper |
$0.60 |
$1.00 |
$1.20 |
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128
gsm art paper |
$0.60 |
$1.00 |
$1.40 |
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157
gsm art paper |
$0.80 |
$1.20 |
$1.60 |
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