Partnership

Everyday teams of inspired people are trying to change the world in their own unique way. Competition is keen and ideas move at the speed of clicks. That's why it's critical to expand while you still have an early advantage. Many companies have found their products or business models replicated in other parts of the world. Sometimes, with greater success.
​When a company is ready to expand to Asia, the options are:​

1. DIY

Establish a branch office and staff it. If the market upside is large enough and they have the resources, then its definitely worth the investment.

2. Partner

Find a local partner. If the market is smaller and more fragmented, then it's probably best to consider a local partner, distributor, reseller or licensee.​

Why Asia?

 Asia has many new developments worth mentioning. Here are only three:
1. China will become number one in many market categories, if they aren't so already.
Location
China
USA
EU
World
Auto Unit Sales
​2016
25M
17M
17M
84M
Smartphones
​2017
717M
226M
243M ​(3)
2.4B
Ecommerce Sales 2017
25.3B ​(1)
11.6B ​(2)
NA
NA
Notes
(1) Single's Day on Alibaba Network Only
(2) US Black Friday and Cyber Monday
(3) EU 11, Belgium, France, Germany, Greece, Italy, 
Netherlands, Poland, Portugal, Romania, Spain & Sweden
​​2. Southeast Asia demographics are young and will drive growth in all segments in the next few decades.
3. The markets in Asia are somewhat fragmented but the opportunity is too great to ignore. Here's some GDP data for comparison.
Country
2017 GDP
Billions USD
USA
19,417
Canada
1,600
Country or Economy
2017 GDP
​Billions USD
EU (26)
13,599
Western EU
​(Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Portugal, Spain & Sweden)
12,095
Eastern EU
​(Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Malta, Romania & Slovak Republic)
1,021
UK
2,497
Country or Economy
2017 GDP
Billions USD
China
11,795
Greater China
(PRC, HK, Macau, Taiwan)
12,740
Japan
4,841
South Korea
1,498
South East Asia
(​Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam)
2,601
Country
2017 GDP
​Billions USD
Australia
1,360
New Zealand
198

Atlas Group

Over the years, Atlas has successfully worked with several companies across different sectors to capitalize on the Asian markets as partners. We have highlighted a few instances and the industry that the partnerships were based on.​

Logistics

CPA Advertising
From 1994-2014, we were the exclusive agent for China Post's Express Mail Service (EMS) to Taiwan. All shipments were transferred to our Hong Kong hub, flown to Taiwan nightly, cleared customs and were delivered across the island.

In order to expedite deliveries we negotiated & pioneered a new class of air cargo with China Airlines. To further ensure smooth deliveries, we invested in a Taiwan delivery company, that was a JV with T-Join Logistics, a leading transportation company.  The company was later acquired by Kerry Logistics.
Under a partnership with Lucky Pacific in Redwood City, we negotiated millions of dollars of free online banners from Asian websites & email lists, generating tens of thousands of sales leads for customers.

We identified sites, negotiated contracts, localized ads, deployed campaigns and tracked performance for client's that had campaigns running in  Japan, China, South Korea, Hong Kong, Taiwan, Malaysia, Singapore, Australia and New Zealand.
Picture
China Post's EMS relied on Atlas for daily deliveries to Taiwan.
Picture
We helped Scottrade generate thousands of leads in Greater China.

Ecommerce

We formed a JV with Four Seas Mercantile (0374.HK), Hong Kong's premier snack food company. We launched four online stores in China on Tmall, Taobao, JD.com and WeChat.

Under our management, sales doubled every year for three consecutive years and was on track for a fourth. We significantly boosted the Four Seas sales ranking on Taobao from a sub-500 position in 2013 to top 150 in several snack food categories.
Picture
Four Seas sells best of class snack foods in China.

Systems Integration

We partnered with Beijing InterAct to sell customized communications solutions in China. InterAct is a leading systems integration company listed in Shanghai ​(300419.SHE).

One of our most successful projects was to install a sophisticated Polycom teleconference system for a corporation, in over 300 branch locations with a deadline of two months.
Picture
Polycom China chose us to bid for projects on their behalf.

What Can We Do For You?

We are ready to help your company grow exponentially in Asia. Let's chat about what Atlas can do for you.  Contact us and let's get to work.