Partnership
Everyday teams of inspired people are trying to change the world in their own unique way. Competition is keen and ideas move at the speed of clicks. That's why it's critical to expand while you still have an early advantage. Many companies have found their products or business models replicated in other parts of the world. Sometimes, with greater success.
When a company is ready to expand to Asia, the options are:
1. DIYEstablish a branch office and staff it. If the market upside is large enough and they have the resources, then its definitely worth the investment.
|
2. PartnerFind a local partner. If the market is smaller and more fragmented, then it's probably best to consider a local partner, distributor, reseller or licensee.
|
Why Asia?
Asia has many new developments worth mentioning. Here are only three:
1. China will become number one in many market categories, if they aren't so already.
1. China will become number one in many market categories, if they aren't so already.
Location |
China |
USA |
EU |
World |
Auto Unit Sales 2016 |
25M |
17M |
17M |
84M |
Smartphones 2017 |
717M |
226M |
243M (3) |
2.4B |
Ecommerce Sales 2017 |
25.3B (1) |
11.6B (2) |
NA |
NA |
Notes |
(1) Single's Day on Alibaba Network Only |
(2) US Black Friday and Cyber Monday |
(3) EU 11, Belgium, France, Germany, Greece, Italy, |
Netherlands, Poland, Portugal, Romania, Spain & Sweden |
2. Southeast Asia demographics are young and will drive growth in all segments in the next few decades.
3. The markets in Asia are somewhat fragmented but the opportunity is too great to ignore. Here's some GDP data for comparison.
|
|