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Our Mission |
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To use creative solutions and service excellence
to help our customers strengthen their business performance
and more efficiently reach their customers. |
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Direct Mail has always been an effective promotional
tool for promoting foot traffic and stimulating sales.
However, individual direct mail (DM) mailing costs make it expensive as a mass communications tool.
Until now...Introducing
The Atlas DM Advantage
The Atlas DM Pack allows users to save up to 70% of
the cost of an individual DM and guarantees that specific
neighborhoods have a 100% coverage.
Atlas DM Pack versus
above-the-line advertising
Atlas Direct Mail Pack is the only marketing tool
that can insure that 100% of a targeted geographical market will
receive the promotional offers. Traditional above-the-line
advertising is expensive and ineffective when offering coupon
incentives. Below we have listed competing ad mediums and their
drawbacks.
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Ad Medium |
Drawbacks |
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TV |
Prime Times
are Expensive, Short Messages, Easily Missed |
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Cable
TV |
Few
Subscribers, Many Competing Channels |
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Radio |
Prime Spots
are Expensive, Audio Only, Easily Missed |
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Outdoor |
Prime Spaces
are Expensive, Many Competing Messages |
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Newspapers |
Small Ads are
not Effective, Many Competing Messages |
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Magazines |
Most Popular
Titles are Expensive, Coverage not Geographical |
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Internet |
Prime Sites
are Expensive, Mostly Younger Tech Users Only |
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Atlas DM
Pack |
Priced
Right, Best for Driving Direct Response Marketing |
Atlas DM Pack versus other below-the-line
advertising
Atlas DM Pack provides the best advertising productivity
compared to other below-the-line advertising tools. Today’s hyper
competitive environment requires guerilla marketing tactics for your
message to stand out in the crowd. Below we have listed competing
ad methods and their drawbacks.
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Ad Method |
Drawbacks |
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Individual DM |
Individual
Postage Expensive, Easily Regarded as Junk Mail |
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PR
Articles |
Limited
Exposure
Control,
Publicity Experts can be Expensive |
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Street
Flyers |
Considered
Annoying to Consumers, A Lot of Wastage |
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Fax
Broadcast |
Mostly
Offices, Considered Annoying, Not Effective, B&W Only |
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Phone
Ads |
Offices Only,
Low Coverage, Small Message Space |
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Telemarketing |
Considered
Most Annoying, Not Effective, Audio Only |
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Email |
Spam is
Annoying, Requires Website, A Lot of Wastage |
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Atlas DM
Pack |
Priced
Right, Best for Driving Direct Response Marketing |
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